Upon their arrival in Britain, migrants had to find a foothold in the country. Many turned to what they believed to be a large gap in the market: food. Between 1939 and 1954, rationing in Britain made the experience of food limited and monotonous. The above sound bite shows the founder of Wing Yip supermarkets, Woon Wing Yip, discussing the inventive ways that Chinese migrants made their food accessible to larger groups of people in the late 1960s and beyond.